My husband is no IT expert but he came up with a good idea this morning:
"Google should develop an algorithm that screens out bullshit," he said.
I knew there was a reason I married this guy!
I say this because I'm working on an article now about social media and its use as a marketing tool and I'm coming across an unbelievable amount of drivel as I hunt for sources. The main word that comes to mind after looking at all these marketing websites is: NARCISSISM. People seem to think that someone might be interested in their childhood or other details of their personal lives, when really, readers are looking for information.
After looking at the umpteenth website promising expertise, I realize that journalists will eventually have the upper hand on the web. They must!
Here's why: as a journalist, you recognize that you are not the story. The story lies in a well-conceived idea, well-researched material, well reported, and well-told. As concisely as possible.
Journalists write to convey some level of truth, and to be read, not to be admired or loved.
Journalists know and respect their audience.
At some point, this is bound to have some value in such a noisy place as the web. It takes a lot to keep these sites going after all.
I hate that word "content," but that's the term being used to describe writing on the web.
And here's another job title that you all should get comfortable with: content strategist. This is what they used to call an "editor." Here's a site that explores these ideas.
But again, this writer could have used an editor. Go down about five screens to get to the point.
And one more thing: if you have an idea for an Iphone app, now is the time to get together with a computer science major. Could pay off your school loans.